Naotomi Shoji Co., Ltd. – Clean, Green, Recycling Machines

Japan’s recycling scene is something of a paradox: impeccably clean streets, yet very few trash cans; relatively high discipline when sorting garbage, but relatively low recycling rates. Put simply, navigating this industry is a complex journey through regulations, standards and social norms. In mountainous Nagano prefecture, local waste management provider Naotomi Shoji has led efficient, […]

KVK Corporation – Fashion, Function, Faucets

Thoughtful design choices in the home don’t just elevate aesthetics—they can quietly transform everyday life. Take something as ordinary as a kitchen or bathroom faucet; almost every home has several. While it may seem like a simple tool, when the quality is high, you can feel the difference every time you turn it on. Kitchen […]

Waseda University – Empowered Education

President Aiji Tanaka is on a mission. As the leader of Waseda University, one of Japan’s top academic institutions, he is working to further revamp education. Founded in 1882, Waseda has long been at the forefront of progressive thought, with distinguished alumni spanning business, politics and science, as well as sports and the arts. Today, […]

Nippon Notebook Corporation – Making Something Noteworthy

As digital tools increasingly become the norm, it’s easy to assume the traditional paper notebook is on the decline. However, paper remains the tool of choice for many discerning tasks and professions. From a child’s first scribbles to a student’s notes, a professional’s planner or even an author’s memoirs, paper remains a time-honored medium. In […]

TAU Corporation – Moving Ahead ​W​ith a Strong Ethos

Reliability, efficiency and durability are common words associated with Japanese cars, and a big reason why they are beloved around the world. Japan’s global popularity in the auto market, combined with a steady supply of new models driven by strict shaken (vehicle inspection) regulations, has led to a thriving used vehicle export industry. From high-performance […]

Nippon Hume – Supporting the Communities of the Future

– Tomoyuki Masubuchi, President, Nippon Hume Corporation   Japan’s civil engineering story is one of resilience. Floods, earthquakes and typhoons have not only brought catastrophe but also innovation in durable building materials. Following the 1923 Great Kantō Earthquake, which spurred strong reconstruction efforts in the region, Nippon Hume, a precast concrete manufacturer, was founded with […]

Senba Denki Kazai Co., Ltd – The Smart Choice for Energy Solutions

– Tatsuo Inoue, President, Senba Denki Kazai Co., Ltd The term “smart home” often conjures images of robotic assistants and futuristic gadgets. While that vision holds some truth, the greatest advancements are happening behind the scenes—making homes more energy-efficient and sustainable. In Japan, Senba Denki Kazai is a key player in the Home Energy Management […]

Taiyo Cabletec Corporation – The Strongest Link

Stability, longevity and long-termism are key attributes of many Japanese companies, particularly family-run businesses. Japan has clearly mastered the art of business longevity. The island nation has more than 33,000 companies with over 100 years of history, accounting for over 40% of the global total. Akihiro Taniguchi, president of the 102-year-old wire manufacturer Taiyo Cabletec, […]

Okuno Chemical Industries Co., Ltd. – Chemicals That Power Progress

Japanese companies often thrive for generations thanks to their personal approach to business. As Naoki Okuno, president of Osaka-based Okuno Chemical Industries, puts it, “Building trust with customers is essential, while continuously developing employees is crucial.” Founded over a century ago, Okuno has continually adapted—shifting from Japan’s first domestic baking powder producer to a key […]

Sunarrow Limited – Solving Tomorrow’s Challenges, Today

From medical devices and automobiles to mobile phones and watches, flexible rubber parts play a crucial role in ensuring reliability and durability. Founded in the 1950s, Japan’s Sunarrow has grown to become a key player, becoming the first manufacturer in the world to successfully establish a molding process for conductive silicone rubber products. For Sunarrow […]