Understand Japanese digital habits to improve your sales in new markets.
As a Japanese business owner or marketer expanding overseas, you have likely noticed the difference in people’s internet habits in other countries. But have you considered how these habits fundamentally impact your marketing and sales approach? You could be missing valuable customers.
The methods and platforms that have driven your business success domestically will likely not succeed internationally, or at least they will be a smaller proportion within your marketing mix. Noting this difference is just the first step. Putting anecdotal evidence aside, let’s take a look at real data to pinpoint the differences and understand what actions you should take.
Japanese internet use.
Social media preferences.
It is clear from the data above that the dominance of LINE skews the appetite for social media in Japan. In fact, the only platform that shares a similar market share is Twitter, AKA “X”. As a result LINE has become the major player in social media marketing in Japan but is essentially nonexistent in most overseas markets. This means new strategies are required.
“Most Japanese use LINE for quick and easy social media communication. As it is only commonly used outside of Japan in Taiwan and Thailand, this tends to inhibit easy international communication with people outside of these two countries and with people who are not Japan aficionados.”
James Yellowlees. President at Pacifica
- Your business sector
- Target territory
- If you are B2B or B2C
- Audience demographic
What actions can you take now?
If you’ve read this far then you must be serious about your overseas business. As for the next steps, it is worth checking out our advice on how to grow sales in new markets. It will involve a lot of research, adapting your product or service offerings, and crafting a tailored strategy for the specific market you are targeting.
If you want to accelerate this process, we can partner with you to bring our expertise to your business. Get in touch for a free initial consultation where we can discuss your goals and how we can work together to achieve them.
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