Should I adapt my product and packaging for foreign markets?
Japanese businesses face significant domestic challenges such as a shrinking population and high market saturation. As a result, venturing into international markets has become a strategic necessity.
However, stepping into the global arena is not as simple as just exporting your current products or services. Cultural, economic, and market variations require a meticulous appraisal of how your offerings should be adapted for foreign success.
Balancing Global Consistency and Local Adaptation
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