Trading companies operate in a highly competitive environment in Japan. In the words of Masataro Doi, president of specialist solutions provider CBC, firms like his must be “hunters—constantly on the move.” Founded in 1925, at a time when Japanese demand for industrial materials was soaring, the company was an early proponent of overseas expansion, with its network today spanning Asia, Europe and the Americas. Today, CBC stands as one of Japan’s largest owner-operated, privately held family enterprises. “I took over the family business, and continuing our legacy is a huge responsibility,” Doi said, reflecting on the company’s achievements. “I am committed to pushing boundaries, taking inspiration from my father Utaro Doi, our former CEO, who was able to achieve remarkable success within a single generation. This is something I will continue to pursue.” CBC has been proactive in adopting cutting-edge IT solutions to deliver better outcomes for customers, collaborating with many of Japan’s most promising technology startups. The company’s corporate motto, “Dream Together,” has been a driving force behind numerous recent partnerships and co-creation initiatives. Doi describes his mission as building a company that employees can be proud of. With a diverse pool of talent and facilities across the globe—from Italy to India—Doi remains optimistic about the future. “Growth and prosperity are essential for any business, and I believe our most important responsibility is to give back to our employees. We will continue to embrace new challenges worldwide,” he said.
