Japanese companies often thrive for generations thanks to their personal approach to business. As Naoki Okuno, president of Osaka-based Okuno Chemical Industries, puts it, “Building trust with customers is essential, while continuously developing employees is crucial.” Founded over a century ago, Okuno has continually adapted—shifting from Japan’s first domestic baking powder producer to a key player in modern electronics. Their ‘TORYZA El Process’ chemical system (a play on oryza, the Latin term for rice, a staple food) is now widely used in the semiconductor industry. “We hope this will now become a staple of our future,” said Okuno. To support local and global clients, the company has expanded overseas, launching Okuno India this year. “We’ll open a sales office in Vietnam by 2026 and then soon look to establish a surface treatment R&D facility in Thailand,” Okuno added.
Sustainability is also a growing focus. In 2024, Okuno opened its eco-friendly iCUBE plant, designed to foster collaboration, promote green initiatives and support digital transformation. “It’s been a turning point, helping employees feel a stronger sense of ownership,” said Okuno.
