“Adding customization to Japanese quality, we are sure to be strong competitors globally.”
From automobile engines to semiconductor plants, a small, niche product called the ‘NBR Float’ switch is paramount to ensuring safety and reliability. Riko Float Technology Co., Ltd., Japan’s only specialized manufacturer in this sector, is playing a n essential role. President Takashi Ogata noted his firm’s importance in future liquid hydrogen vehicle development. “ In this form, they can use our float switch products, which gives us potential for future R&D , ” he said. Ogata also emphasized the “3Gs” strategy of customer care: genba (place), genjitsu (facts) and genbutsu (products). “When we have customer complaints, we send our employees to the customer’s workplace to look at the actual problem and understand the situation , ” he said. With strong sales in Japan, Ogata plans to boost overseas sales to 50%, focusing on Southeast Asia and India.
