For modern owners, pets are increasingly seen as members of the family. That is why Japanese retail business DoggyMan H.A. Co., Ltd. places such great importance on the taste and quality of all its food, treats and accessories sold across Asia. The firm, which recently celebrated its 60th anniversary, offers an incredible range of more than 3,000 products to help feed, care for and entertain animals ranging from cats and dogs to insects. 
Dog Fortune Wheel for Interactive Feeding Game.
While producing a wide variety of items and catering to a diverse range of species, the company has one simple strategy–to improve the lives of pets and their owners. Research has shown that with animals playing an ever more central part in people’s lives, owners are more likely to spend more money on them, with the global market recently valued at $320 billion and forecast to grow to $500 billion by the end of the decade. The current Japanese market share has been estimated at $11.8 billion. While the company has existing operations across Asia, it harbors ambitions to make inroads into European and U.S. markets. DoggyMan is also a keen supporter of animal welfare issues in Japan. This includes working to improve pet access in public places and transport, with the firm developing new carry-case products. It also campaigns for better dental health for pets and works to stop animal neglect. “Our corporate vision is to become the best partner for the best pet life. Through our products, we hope to improve the relationship between humans and pets,” said President Yuichi Hayashi.
