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Global Kigyo is a Japanese communication agency with the vision to enhance globalization, facilitate cultural exchanges and establish multiple sources of information and marketing opportunities between countries around the world.
Following the pandemic, we have seen the meteoric acceleration and transformation of digitalization. Through our young and dynamic team, we adapt and work with these latest trends, and create bespoke services tailored to the specific needs of our clients.
Through our many areas of expertise, we facilitate first-party data to support the new demand for marketing within the C-suites, and propel this as a driver of digital transformation, thereby assisting our client’s growth.
In alignment with most Japanese companies, we view challenges as opportunities. With the rising expectations of the global market, we strive to provide the most up-to-date, and finest “made-in-Japan” quality services.
Engaging content equals business growth, customer loyalty, and an increase in sales. At GK we work together with our customers to generate ideas that appeal to, educate, and entertain the target audience by attracting potential customers and retaining existing customers through quality engagement. Content marketing brings in 3X as many leads as traditional marketing and costs 62% less. 61% of online purchases are the direct result of a customer reading a blog. To ensure we create great content that achieves the end goal, at GK we focus on these four key actions: Researching the topic, Brainstorming ideas, Planning a strategy, and Creating the content.
There are various types of content we can create for you:
Articles, Blogs, Podcasts, Videos, Graphics
Additionally, Global Kigyo also offers translation services to help make sure that your message is tailored to local markets.
At GK we recognize the power of marketing and advertising in raising awareness, influencing attitudes and norms, increasing knowledge, reinforcing a behavior, or refuting misconceptions. By utilizing a step-by-step process model, we design forward-thinking strategies to achieve the customer’s goals. Our team is specialized in content creation (connecting goals with a clear message), and GK has media partnerships with prestigious international outlets all around the world making it easy to connect with international customers through various channels.
As a content creation agency, our main mission is to engage with high-level decision-makers by communicating local realities and market intelligence reports distributed in prestigious international media outlets. Through our expertise, we provide fresh perspectives to global leaders, therefore, bridging the communication gap between potential business and political leaders.
At GK we recognize the power of marketing and advertising in raising awareness, influencing attitudes and norms, increasing knowledge, reinforcing a behavior, or refuting misconceptions. By utilizing a step-by-step process model, we design forward-thinking strategies to achieve the customer’s goals. Our team is specialized in content creation (connecting goals with a clear message), and GK has media partnerships with prestigious international outlets all around the world making it easy to connect with international customers through various channels.
As the world is becoming more globalized, having effective communication between people, businesses and governments are key. Interpretation not only encompasses the literal translation of words but the unspoken cultural barriers, heritage, and other essential components to the development of a global economy. With our team of native interpreters, we prioritize the skills to enable clear and borderless communication to ensure the perfect delivery of the message tailored to the target audience.
Digital marketing is a vital component for businesses in the 21st century. There are many options and strategies to achieve various goals. At GK we create a variety of marketing tactics to connect with potential customers having a clear picture of how each digital platform will support the goals of the digital campaign. Process of Digital Content Creation: Content creation like in all projects started by identifying clear business goals and objectives.
This includes long terms goals and a marketing plan that allows us to map what our content creation looks like over time so that each bit of content builds on and supports the last as we follow our customer journey. Define our market, what our buyer personas are, and the surrounding target data. We want to establish a base to introduce relevant information that interests our readers but also supports our website’s SEO practices which will support the growth of our website in Google’s search ranking in the category we want to be targeting. Better SEO means better search ranking leading to better ad placement and reduced ad spend.
Before the actual writing of content begins we also have to consider the other parties involved within our company and how this content can support them. In some cases, this means creating a PDG document detailing your services to support our sales teams by both prepping your leads and providing them with content to share with other potential clients. Finally, after understanding your market’s needs, business objectives, and other relevant data we begin to start writing. This is followed by a review process to check for error, clarity, and SEO optimization.
Content creation is not finished after it is published, this content needs to be monitored if it’s interactive content to address customers’ concerns or issues and to help improve our services. Proper tracking tags need to be applied to buttons and links to follow conversions and the data needs to be reviewed before moving on the create supporting or additional content.
There are many reasons why events are key to the development of a brand. A well-organized event can have a great impact in terms of raising awareness, sharing information, and creating an intimate, engaging experience with your audience. It can generate leads, boost customer loyalty, and build positive associations among others. At GK we offer various event opportunities: from experiential marketing to organizing trade shows anywhere in the world or inviting you to the event.
You can click the link below to get in contact with our team of experts who will help you with your next marketing campaign.
