GK spoke with Hiroshi Takeuchi, President of Cleanup Corporation Co., Ltd., about the future of VR in home design and the company\u2019s push into global markets.<\/p>\n
In terms of kitchen, bathroom, and home systems, how do you see the evolution of VR and AR technology expanding in the future?<\/span><\/b>\u00a0<\/span><\/p>\n Before Covid, the standard model was that the consumers would invite the clients to our showroom to look at the <\/span>products, <\/span>thus <\/span>leading to purchase<\/span>.<\/span>\u00a0But due to COVID-19, we had to close the showroom and think about another way to show our products to clients. Essentially, we set up a new environment, a virtual online showcase, to <\/span>demonstrate<\/span> our product to our consumers and clients and tried to connect with them as much as possible. We also provided online services such as color simulation or virtual layouts for clients to choose the colors or designs on the website.<\/span><\/p>\n Thanks to digitalization, we could set up the <\/span>total <\/span>environment<\/span>\u00a0and <\/span>now, we can move to the next stage of providing both services online and offline to ensure the clients can check the online showroom first and select their preferences for the color or layout, and then visit the showroom to decide the <\/span>products to purchase. That’s the format we set up since the first stage of the pandemic in October.<\/span>\u00a0<\/span><\/p>\n <\/p>\n Given that your company is involved in a wide range of commercial activities, which segment are you currently experiencing the most growth in?<\/span><\/b>\u00a0<\/span><\/p>\n O<\/span>ne goal is to move on to high-end kitchen<\/span>-wear<\/span> that targets the luxurious population in Japan. Outside our brand, we partnered with the top Italian manufacturer <\/span>to introduce their products in Japan as part of sales licensing. We imported their products to sell in the Japanese market, but we are also set in line on acquiring the manufacturing licensing in Japan on their behalf. We have already started<\/span>\u00a0<\/span>production and are ready to introduce <\/span>this to other markets<\/span>\u00a0soon. To cater to the luxurious market when it comes to the kitchen, we need to expand th<\/span>is part of our <\/span>business. The new kitchen system combines the dining table with the kitchen system, Hiroma, one of our production lines.<\/span><\/p>\n Initially, we thought we could sell these products only through the online eCommerce channel. But now we are considering expanding these products to the broader market, through the usual logistics through the agency. We have a collaboration with Hida Sangyo, one of the traditional craftsmanship located in Takayama in Gifu, combining their traditional skills with our existing kitchenware technology, where we’ll produce new types of products.<\/span>\u00a0<\/span><\/p>\n As part of that vision for the future, what are Cleanup’s plans for international expansion?\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n As a part of the corporation’s goal, we are expanding to the global market, and particularly <\/span>into<\/span> Asia. The majority of<\/span>\u00a0<\/span>sales come from the Taiwan market<\/span>,<\/span>\u00a0and <\/span>as we advance, we are trying to internationalize, to grow our businesses and expand our businesses to China or other countries. So far, we only export our original brands to those countries<\/span>, but<\/span> from now on,<\/span>\u00a0we w<\/span>ould<\/span> have to enhance<\/span>\u00a0manufacturing to introduce authentic regional products to meet <\/span>local<\/span>\u00a0<\/span>requirements of their culture or lifestyle. Setting an eye on Southeast Asia, we are trying to establish production facilities to produce locally-sought products. Through <\/span>MNA<\/span>\u2019s<\/span> and\u00a0other collaborations, we are trying to ensure that our original products will be produced locally.<\/span>\u00a0<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" GK spoke with Hiroshi Takeuchi, President of Cleanup Corporation Co., Ltd., about the future of VR in home design and the company\u2019s push into global markets. In terms of kitchen, bathroom, and home systems, how do you see the evolution of VR and AR technology expanding in the future?\u00a0 Before Covid, the standard model was that the consumers would invite the clients to our showroom to look at the products, thus leading to purchase.\u00a0But due to COVID-19, we had to close the showroom and think about another way to show our products to clients. Essentially, we set up a new environment, a virtual online showcase, to demonstrate our product to […]<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"tags":[120,173,23,46],"class_list":["post-7390","qa","type-qa","status-publish","hentry","tag-design","tag-interiors","tag-japan","tag-manufacturing"],"acf":[],"_links":{"self":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/qa\/7390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/qa"}],"about":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/types\/qa"}],"version-history":[{"count":2,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/qa\/7390\/revisions"}],"predecessor-version":[{"id":7757,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/qa\/7390\/revisions\/7757"}],"wp:attachment":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/media?parent=7390"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/tags?post=7390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}