{"id":7334,"date":"2023-12-25T00:00:24","date_gmt":"2023-12-25T00:00:24","guid":{"rendered":"https:\/\/global-kigyo.com\/?post_type=qa&#038;p=7334"},"modified":"2026-01-09T06:06:52","modified_gmt":"2026-01-09T06:06:52","slug":"qa-kiyoken-co-ltd","status":"publish","type":"qa","link":"https:\/\/global-kigyo.com\/ja\/qa\/qa-kiyoken-co-ltd\/","title":{"rendered":"Kiyoken Co., Ltd."},"content":{"rendered":"<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-testid=\"conversation-turn-68\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"920ec722-9517-4a2f-a54a-084b9032470c\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words dark\">\n<p data-start=\"0\" data-end=\"300\" data-is-last-node=\"\" data-is-only-node=\"\">GK sat down with Mr. <strong>Akira Nonami<\/strong>, President &amp; CEO of <strong>Kiyoken Co., Ltd.<\/strong>, to discuss the role of regional identity in Japanese cuisine. Rooted in Yokohama\u2019s unique food culture, Kiyoken embraces local pride, sustainability and global relevance, proving that strong local brands can resonate worldwide. Read the excerpt from the interview below.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<p>&nbsp;<\/p>\n<p><strong>What\u2019s the best place in Japan for food, in your view?<\/strong><\/p>\n<p>Japan\u2019s strength lies in its regional diversity. Each area has unique ingredients, climates, and preferences. That\u2019s what makes Japanese food so rich. At Kiyoken, we aim to be a representative of authentic Yokohama\u2019s local food culture.<\/p>\n<p><strong>How has rising global interest in Japanese food impacted your business?<\/strong><\/p>\n<p>Global popularity has certainly helped boost awareness and sales, but it\u2019s part of a broader trend. We can\u2019t rely solely on store displays to drive sales. Social media and cultural shifts have played major roles in the success of foods like tofu and <em>konyaku<\/em>.<\/p>\n<p><strong>How is your company addressing SDGs and food waste?<\/strong><\/p>\n<p>Food waste can\u2019t be solved by one company alone. In Japan, practices like taking leftovers home aren\u2019t yet common, but change is coming. While we can\u2019t eliminate waste entirely, we can repurpose residue into new value-added products.<\/p>\n<p><strong>What has driven Kiyoken\u2019s growth, and what is your edge?<\/strong><\/p>\n<p>Yokohama\u2019s modern history gave us the freedom to build our own traditions. As a crossroads between East and West Japan, the city embodies connection, and so does Kiyoken. We don\u2019t aim to be a national brand, but a beloved local one, believing that true local excellence translates globally.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large\" src=\"https:\/\/www.jr-cross.co.jp\/cr\/items\/31d71c77d8249874f3abaec2391b0af9405294a0.jpg\" width=\"1100\" height=\"376\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>GK sat down with Mr. Akira Nonami, President &amp; CEO of Kiyoken Co., Ltd., to discuss the role of regional identity in Japanese cuisine. Rooted in Yokohama\u2019s unique food culture, Kiyoken embraces local pride, sustainability and global relevance, proving that strong local brands can resonate worldwide. Read the excerpt from the interview below. &nbsp; What\u2019s the best place in Japan for food, in your view? Japan\u2019s strength lies in its regional diversity. Each area has unique ingredients, climates, and preferences. That\u2019s what makes Japanese food so rich. At Kiyoken, we aim to be a representative of authentic Yokohama\u2019s local food culture. How has rising global interest in Japanese food impacted [&hellip;]<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"tags":[153,23,35],"class_list":["post-7334","qa","type-qa","status-publish","hentry","tag-food-and-drink","tag-japan","tag-sustainability"],"acf":[],"_links":{"self":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/qa\/7334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/qa"}],"about":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/types\/qa"}],"version-history":[{"count":2,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/qa\/7334\/revisions"}],"predecessor-version":[{"id":7741,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/qa\/7334\/revisions\/7741"}],"wp:attachment":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/media?parent=7334"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/tags?post=7334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}