{"id":7672,"date":"2024-06-24T06:40:43","date_gmt":"2024-06-24T06:40:43","guid":{"rendered":"https:\/\/global-kigyo.com\/?p=7672"},"modified":"2025-12-22T07:19:01","modified_gmt":"2025-12-22T07:19:01","slug":"tokita-seed-co-ltd-japan-is-sowing-the-seeds-of-global-success","status":"publish","type":"post","link":"https:\/\/global-kigyo.com\/ja\/tokita-seed-co-ltd-japan-is-sowing-the-seeds-of-global-success\/","title":{"rendered":"Tokita Seed Co., Ltd. – Japan is Sowing the Seeds of Global Success"},"content":{"rendered":"

Many of the greatest Japanese business successes have\u00a0emerged\u00a0in the face of adversity and obstacles.<\/span> \u00a0<\/span>On an island nation with limited arable landmass, building a seed development and production business is not without its challenges<\/span>\u200b<\/span><\/b>.<\/span>\u200b<\/span><\/b><\/span>\u00a0\u00a0<\/span>Yet,\u00a0<\/span>\u200b<\/span><\/b><\/span>Tokita Seed Co.\u00a0Ltd. has bloomed,\u00a0<\/span>\u200b<\/span><\/b>becoming an industry leader worldwide through hard work and innovation.\u00a0<\/span>\u200b<\/span><\/b><\/span>Japan\u2019s climate extremes of hot summers, cold\u00a0winters\u00a0and autumn typhoons, in addition to its topographical issues, combine to create some of the\u00a0worst\u00a0conditions for agriculture, according to Iwao Tokita, the firm\u2019s president\u00a0<\/span>\u200b<\/span><\/b>and<\/span>\u200b<\/span><\/b><\/span>\u00a0CEO.<\/span><\/p>\n

\u201cDespite this, we have to eat to live<\/span>\u200b<\/span><\/b>,<\/span>\u200b<\/span><\/b><\/span>\u00a0and the Japanese are so demanding with food,\u201d Tokita said.\u00a0<\/span>\u201cSo\u00a0we try to develop vegetable varieties that thrive in temperature variations, while we\u00a0have to\u00a0continuously develop disease-resistant varieties. This is the fundamental background that has allowed Japan to become a world leader in varieties development,\u201d he added.<\/span>\u00a0<\/span><\/p>\n

Even allowing for his country\u2019s geographic hurdles, the meticulous and precise nature of seed production by natural pollination on an industrial scale is also a major challenge.<\/span>\u00a0<\/span>The firm\u2019s teams must work hard to achieve\u00a0a maximum\u00a0yield from fruit and vegetables\u00a0in order to\u00a0maintain\u00a0<\/span>\u200b<\/span><\/b>the\u00a0<\/span>\u200b<\/span><\/b><\/span>production of top<\/span>\u200b<\/span><\/b>–<\/span>\u200b<\/span><\/b><\/span>quality\u00a0seeds.<\/span>\u00a0<\/span>The tricky nature of such work is one of the reasons the company has\u00a0international affiliates in China, India, Italy, the\u00a0U.S. and Chile, mitigating hemispheric risks such as unusual climate\u00a0or crop concerns on either side of the planet.\u00a0<\/span>\u201cTo sell seeds, obviously, we need to produce seeds. That is\u00a0a very difficult\u00a0avenue to explore and in Japan, this is\u00a0very challenging\u00a0due to our climate and the acreage\u00a0required,\u201d said Tokita.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>The company\u2019s international connections also led to its initiatives, Gusto\u00a0Italia\u2019and\u00a0Oishii\u00a0Nippon\u00a0Project,\u00a0<\/span>\u200b<\/span><\/b>which\u00a0<\/span>\u200b<\/span><\/b><\/span>develop\u00a0and market\u00a0Italian vegetables in Japan and Japanese vegetables in the rest of the world<\/span>\u200b<\/span><\/b>\u2013<\/span>\u200b<\/span><\/b><\/span>to\u00a0great success. This global interest and meticulous approach also play\u00a0a major role\u00a0in the company\u2019s international sales and customer<\/span>\u200b<\/span><\/b>\u00a0<\/span>\u200b<\/span><\/b><\/span>relations\u00a0strategy.<\/span>\u00a0<\/span><\/p>\n

With more than 100 years of experience in the field,\u00a0Tokita\u00a0tailors\u00a0its products to different nations and regions.<\/span>\u00a0<\/span>India is a huge area of potential growth<\/span>\u200b<\/span><\/b>. The<\/span>\u200b<\/span><\/b><\/span>\u00a0company\u2019s research, for example, includes which type and variety of cabbages are more popular than others as it\u00a0seeks\u00a0to cater\u00a0<\/span>\u200b<\/span><\/b>to<\/span>\u200b<\/span><\/b><\/span>\u00a0a massive population.<\/span>\u00a0<\/span><\/p>\n

\u201cIndia is a giant with a growing population that is unbelievably attractive to us. In a meeting a while back, I happened to ask about\u00a0<\/span>\u200b<\/span><\/b>e<\/span>\u200b<\/span><\/b><\/span>astern\u00a0India’s market size<\/span>\u200b<\/span><\/b>,<\/span>\u200b<\/span><\/b><\/span>\u00a0which is currently covered by only six sales representatives. They came back nonchalantly saying<\/span>\u200b<\/span><\/b>\u00a0that<\/span>\u200b<\/span><\/b><\/span>\u00a0it\u2019s\u00a0around 300 million people,\u201d said Tokita.<\/span>\u00a0<\/span>To keep up with demand, in the face of the current and worsening\u00a0<\/span>\u200b<\/span><\/b>crises in\u00a0<\/span>\u200b<\/span><\/b><\/span>population aging and\u00a0<\/span>\u200b<\/span><\/b>the\u00a0<\/span>\u200b<\/span><\/b><\/span>workforce shortage, the firm\u00a0plans\u00a0to\u00a0utilize\u00a0the latest technology.\u00a0<\/span>\u00a0<\/span><\/p>\n

In the agriculture sector, automation and robotics technologies are being rolled out to help with harvesting processes, while for its part, Tokita Seed is also developing varieties of less labor-intensive vegetables.<\/span>\u00a0<\/span>With success at home and abroad, the company is well<\/span>\u200b<\/span><\/b>–<\/span>\u200b<\/span><\/b><\/span>placed\u00a0to drive the industry into the future.<\/span>\u200b<\/span><\/b>\u200b<\/span><\/b><\/span>\u200b<\/span><\/b><\/span>\u00a0<\/span>\u201cAs an industry, I can proudly say that Japan is very advanced and is very much leading the world,\u201d said Tokita.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

Many of the greatest Japanese business successes have\u00a0emerged\u00a0in the face of adversity and obstacles. \u00a0On an island nation with limited arable landmass, building a seed development and production business is not without its challenges\u200b.\u200b\u00a0\u00a0Yet,\u00a0\u200bTokita Seed Co.\u00a0Ltd. has bloomed,\u00a0\u200bbecoming an industry leader worldwide through hard work and innovation.\u00a0\u200bJapan\u2019s climate extremes of hot summers, cold\u00a0winters\u00a0and autumn typhoons, in addition to its topographical issues, combine to create some of the\u00a0worst\u00a0conditions for agriculture, according to Iwao Tokita, the firm\u2019s president\u00a0\u200band\u200b\u00a0CEO. \u201cDespite this, we have to eat to live\u200b,\u200b\u00a0and the Japanese are so demanding with food,\u201d Tokita said.\u00a0\u201cSo\u00a0we try to develop vegetable varieties that thrive in temperature variations, while we\u00a0have to\u00a0continuously develop disease-resistant varieties. This […]<\/p>","protected":false},"author":6,"featured_media":7673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86],"tags":[96,23,95],"class_list":["post-7672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-agriculture","tag-japan","tag-seeds"],"acf":[],"_links":{"self":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/posts\/7672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/comments?post=7672"}],"version-history":[{"count":4,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/posts\/7672\/revisions"}],"predecessor-version":[{"id":7691,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/posts\/7672\/revisions\/7691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/media\/7673"}],"wp:attachment":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/media?parent=7672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/categories?post=7672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/tags?post=7672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}