{"id":6073,"date":"2023-09-01T03:06:56","date_gmt":"2023-09-01T03:06:56","guid":{"rendered":"https:\/\/global-kigyo.com\/?post_type=insight&p=6073"},"modified":"2025-03-25T05:10:09","modified_gmt":"2025-03-25T05:10:09","slug":"how-can-i-grow-sales-overseas","status":"publish","type":"insight","link":"https:\/\/global-kigyo.com\/ja\/insight\/how-can-i-grow-sales-overseas\/","title":{"rendered":"\u6d77\u5916\u3067\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u306b\u306f\uff1f"},"content":{"rendered":"

You\u2019ve done the hard work. You have established a base of operations in a new territory outside of Japan.\u00a0<\/strong><\/p>\n

\u6cd5\u7684\u306a\u624b\u7d9a\u304d\u3092\u7d4c\u3066\u3001\u88fd\u54c1\u3092\u8f38\u5165\u3057\u3001\u6d41\u901a\u7db2\u306e\u57fa\u790e\u3092\u7bc9\u3044\u305f\u3002\u3057\u304b\u3057\u3001\u6642\u9593\u304c\u7d4c\u3063\u3066\u3082\u58f2\u4e0a\u306f\u4f38\u3073\u60a9\u3093\u3067\u3044\u308b\u3002\u5e02\u5834\u306b\u3044\u308b\u9867\u5ba2\u306f\u88fd\u54c1\u3092\u6c17\u306b\u5165\u3063\u3066\u3044\u308b\u306f\u305a\u306a\u306e\u306b\u3001\u306a\u305c\u304b\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u4f1d\u308f\u3089\u305a\u3001\u9069\u5207\u306a\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3067\u304d\u306a\u3044\u3002<\/p>\n

You know customers in the market would love your product, but for some reason you cannot get your message across. You can\u2019t reach the right audience. It is time to change up your marketing tactics. Here\u2019s how to tackle this problem and hit your growth targets.<\/p>\n

\u5e02\u5834\u3092\u8abf\u67fb\u3059\u308b
\n
\nYou need a deep understanding of your customers to succeed.<\/em><\/p>\n

1 \u2013 Define your customer persona
\n<\/strong>A\u00a0customer persona<\/a>\u00a0is a semi-fictional representation of an ideal customer, based on market research and real data about existing customers. It includes specific details such as demographics, behavior patterns, motivations, and goals, allowing you to understand and target your audience more effectively.<\/div>\n
<\/div>\n
2 \u2013 Analyze local consumer behavior<\/strong><\/div>\n
Each market is unique. Learn about local tastes, preferences, and unmet needs. Using tools like consumer surveys and focus groups can provide valuable insights. By tailoring your products or services to meet local needs, you\u2019ll be able to connect more deeply with consumers.<\/div>\n
<\/div>\n
3 \u2013 Study your competitors<\/strong><\/div>\n
Analyzing competitors\u2019 strategies can provide insights into what works in a particular market. On the other hand, you might see what efforts your competitors have made that are not generating results to learn what to avoid.<\/div>\n
<\/div>\n
\n

\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5909\u3048\u308b
\n
\nYou must adapt to reach new audiences.<\/em><\/p>\n

1 \u2013 Consider local culture<\/strong><\/div>\n
\u3069\u306e\u6587\u5316\u306b\u3082\u72ec\u81ea\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u304c\u3042\u308a\u307e\u3059\u3002\u73fe\u5730\u306e\u4f1d\u7d71\u3001\u7fd2\u6163\u3001\u30bf\u30d6\u30fc\u3092\u5c0a\u91cd\u3059\u308b\u3053\u3068\u3067\u3001\u6f5c\u5728\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u66f4\u306b\u3001\u73fe\u5730\u306e\u5c02\u9580\u5bb6\u3068\u5354\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3069\u306e\u3088\u3046\u306b\u9069\u5fdc\u3055\u305b\u308b\u3079\u304d\u304b\u306b\u3064\u3044\u3066\u3001\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/div>\n
<\/div>\n
2 \u2013 Revise your language<\/strong><\/div>\n
\u5e83\u544a\u7d20\u6750\u304b\u3089\u88fd\u54c1\u30e9\u30d9\u30eb\u306b\u81f3\u308b\u307e\u3067\u3001\u73fe\u5730\u306e\u8a00\u8a9e\u3067\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u53e3\u8a9e\u4f53\u3084\u5730\u57df\u306e\u65b9\u8a00\u3092\u7406\u89e3\u3059\u308b\u30d7\u30ed\u306e\u7ffb\u8a33\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3088\u308a\u52b9\u679c\u7684\u306a\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Google\u7ffb\u8a33\u3001DeepL\u3001ChatGPT\u306b\u983c\u308a\u3059\u304e\u308b\u306e\u306f\u7981\u7269\u3067\u3059\uff01<\/div>\n
<\/div>\n
3 \u2013 Modify your products or packaging<\/strong><\/div>\n
\n

\u6642\u306b\u306f\u73fe\u5730\u306e\u55dc\u597d\u3084\u671f\u5f85\u306b\u6cbf\u3046\u3088\u3046\u3001\u88fd\u54c1\u306b\u624b\u3092\u52a0\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u30d1\u30c3\u30b1\u30fc\u30b8\u306f\u3001\u73fe\u5730\u306e\u611f\u6027\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u305f\u3081\u306b\u30c7\u30b6\u30a4\u30f3\u3084\u30b5\u30a4\u30ba\u306e\u5909\u66f4\u304c\u5fc5\u8981\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002\u7279\u306b\u6d88\u8cbb\u8005\u88fd\u54c1\u306e\u5834\u5408\u3001\u5546\u54c1\u68da\u3067\u76ee\u7acb\u3064\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

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\n
\nNot all digital platforms were made equal.<\/em><\/p>\n

1 \u2013 Get your product in front of the right audience<\/strong><\/div>\n
With your customer persona in place and your products adapted for local sensibilities, the final stage is to ensure your marketing materials resonate with local audiences. In the B2B space this could mean creating\u00a0thought leadership\u00a0<\/a>and educational materials. For B2C it could be creating beautiful content with snappy copy. The best way to achieve this is to collaborate with marketing agencies that specialize in overseas markets to develop your campaign strategy.<\/div>\n
<\/div>\n
2 \u2013 Compliment your adverts with organic and UGC content<\/strong><\/div>\n
\u9867\u5ba2\u3068\u306e\u3088\u308a\u78ba\u304b\u306a\u3064\u306a\u304c\u308a\u3092\u4f5c\u308b\u306b\u306f\u3001\u975e\u6709\u6599\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30df\u30c3\u30af\u30b9\u3057\u3001\u5b9f\u969b\u306e\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30eb\u30bf\u30fc\u3092\u901a\u3055\u306a\u3044\u6d1e\u5bdf\u3092\u7d39\u4ecb\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306fUGC\uff08User Generated Contents\uff1a\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u3092\u516c\u5e73\u3067\u4fe1\u983c\u3067\u304d\u308b\u3082\u306e\u3068\u3057\u3066\u8a8d\u8b58\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001\u3053\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4fe1\u983c\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u80b2\u307f\u3001\u30ea\u30fc\u30c1\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR)\u306e\u4e21\u65b9\u3092\u9ad8\u3081\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/div>\n
<\/div>\n
3 \u2013 Be on the right platforms<\/strong><\/div>\n
You don\u2019t need Twitter, Instagram, YouTube, LinkedIn and TikTok. You need focus. Tailoring your social media strategy to each market\u2019s unique digital landscape and where your target audience is most likely to find you is essential. This includes utilizing platforms popular in the region and creating content that matches that platforms communication approach.<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
\n

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<\/div>\n
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You\u2019ve done the hard work. You have established a base of operations in a new territory outside of Japan.\u00a0 Jumped through the legal hoops, imported your product, and set up the foundation of a distribution network. Some time has passed and yet sales are stagnant. You know customers in the market would love your product, but for some reason you cannot get your message across. You can\u2019t reach the right audience. It is time to change up your marketing tactics. Here\u2019s how to tackle this problem and hit your growth targets. Research your market You need a deep understanding of your customers to succeed. 1 \u2013 Define your customer persona […]<\/p>","protected":false},"featured_media":6337,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-6073","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/insight\/6073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/types\/insight"}],"version-history":[{"count":3,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/insight\/6073\/revisions"}],"predecessor-version":[{"id":6338,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/insight\/6073\/revisions\/6338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/media\/6337"}],"wp:attachment":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/media?parent=6073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/categories?post=6073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/tags?post=6073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}