{"id":6071,"date":"2023-09-01T03:02:13","date_gmt":"2023-09-01T03:02:13","guid":{"rendered":"https:\/\/global-kigyo.com\/?post_type=insight&p=6071"},"modified":"2025-03-25T05:10:48","modified_gmt":"2025-03-25T05:10:48","slug":"why-digital-marketing-is-crucial-to-market-your-product-overseas-in-new-territories","status":"publish","type":"insight","link":"https:\/\/global-kigyo.com\/ja\/insight\/why-digital-marketing-is-crucial-to-market-your-product-overseas-in-new-territories\/","title":{"rendered":"\u306a\u305c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u6d77\u5916\u306e\u65b0\u5e02\u5834\u3067\u88fd\u54c1\u3092\u58f2\u308a\u8fbc\u3080\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u306e\u304b?"},"content":{"rendered":"

\u4f1d\u7d71\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3084\u73fe\u5730\u306e\u55b6\u696d\u90e8\u968a\u306f\u3001\u7279\u306b\u65b0\u5730\u57df\u3067\u306e\u4e8b\u696d\u78ba\u7acb\u3092\u76ee\u6307\u3059\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u3001\u7ba1\u7406\u3082\u56f0\u96e3\u306a\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/p>\n

\n

\u3057\u304b\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u3001\u67d4\u8edf\u3067\u6e2c\u5b9a\u53ef\u80fd\u306a\u6226\u7565\u3092\u53ef\u80fd\u306b\u3057\u3001\u6d77\u5916\u306b\u88fd\u54c1\u3092\u5c0e\u5165\u3059\u308b\u969b\u306b\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u30de\u30a4\u30af\u30ed\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306a\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u7387\u304c\u5411\u4e0a\u3057\u3001\u6295\u8cc7\u53ce\u76ca\u7387\uff08ROI\uff09\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u3082\u591a\u3044\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3084\u8abf\u6574\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u4f01\u696d\u306f\u4f55\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3042\u308b\u304b\u306b\u57fa\u3065\u304d\u3001\u7d99\u7d9a\u7684\u306b\u53d6\u308a\u7d44\u307f\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3057\u305f\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u306e\u4e8b\u4f8b\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

\u30b7\u30b9\u30e1\u30c3\u30af\u30b9\u682a\u5f0f\u4f1a\u793e \u3010\u30b0\u30ed\u30fc\u30d0\u30eb\u30d1\u30fc\u30c8\u30ca\u30fc\u5411\u3051\u306b\u30c7\u30b8\u30bf\u30eb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3011
\n
\nSysmex uses LinkedIn to position itself as a thought leader.<\/em><\/p>\n

\u533b\u7642\u95a2\u9023\u306e\u691c\u67fb\u30b7\u30b9\u30c6\u30e0\u306b\u7279\u5316\u3057\u305f\u65e5\u672c\u4f01\u696d\u3068\u3057\u3066\u3001\u30b7\u30b9\u30e1\u30c3\u30af\u30b9\u306fB2B\u306e\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u62e1\u5927\u3059\u308b\u305f\u3081\u306b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3067\u304d\u308b\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u6d77\u5916\u304b\u3089\u306e\u8a2a\u554f\u8005\u5411\u3051\u306b\u6700\u9069\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u540c\u793e\u6280\u8853\u306e\u3055\u307e\u3056\u307e\u306a\u7523\u696d\u3078\u306e\u5fdc\u7528\u306b\u95a2\u3059\u308b\u5177\u4f53\u7684\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u6f5c\u5728\u9867\u5ba2\u306b\u30b7\u30b9\u30e1\u30c3\u30af\u30b9\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u65e2\u5b58\u306e\u751f\u7523\u30e9\u30a4\u30f3\u306b\u3069\u306e\u3088\u3046\u306b\u9069\u5408\u3059\u308b\u306e\u304b\u3092\u7406\u89e3\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5404\u5730\u57df\u306b\u306f\u3001\u305d\u306e\u7279\u5b9a\u306e\u5e02\u5834\u3067\u5165\u624b\u53ef\u80fd\u306a\u88fd\u54c1\u3092\u7d39\u4ecb\u3059\u308b\u30b5\u30a4\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/div>\n
<\/div>\n
LinkedIn\u3092\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067<\/a>\u3001\u30b7\u30b9\u30e1\u30c3\u30af\u30b9\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u65b0\u3057\u3044\u6280\u8853\u9769\u65b0\u3084\u6700\u65b0\u60c5\u5831\u3001\u696d\u754c\u306e\u95a2\u9023\u30cb\u30e5\u30fc\u30b9\u3092\u4f1d\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u7d99\u7d9a\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u80b2\u3080\u3060\u3051\u3067\u306a\u304f\u3001\u30b7\u30b9\u30e1\u30c3\u30af\u30b9\u3092\u9867\u5ba2\u306e\u6210\u529f\u306b\u8ca2\u732e\u3059\u308b\u8cb4\u91cd\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3066\u3044\u307e\u3059\u3002<\/div>\n<\/div>\n
<\/div>\n
\n

Caterpillar Inc.\u3010\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u305f\u3081\u306b\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3011
\n
\nCaterpillar build trust with digital.<\/em><\/p>\n

\u7c73\u56fd\u306b\u672c\u793e\u3092\u7f6e\u304f\u5efa\u8a2d\u6a5f\u68b0\u30fb\u6a5f\u5668\u30e1\u30fc\u30ab\u30fc\u306e\u30ad\u30e3\u30bf\u30d4\u30e9\u30fc\uff08Caterpillar Inc., CAT\uff09\u306f\u3001\u65b0\u5e02\u5834\u3078\u306e\u53c2\u5165\u3068\u5b9a\u7740\u306e\u305f\u3081\u306b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u00a0\u540c\u793e<\/a>\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002<\/div>\n
<\/div>\n
By producing high-quality, educational content about their machinery and equipment across digital channels, Caterpillar has been able to build trust, showcase their product\u2019s durability, and reach potential customers across different continents.<\/div>\n<\/div>\n
<\/div>\n
\n

Slack \u3010B2B\u62e1\u5927\u306b\u304a\u3051\u308b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528\u3011
\n
\nSlack has become a global leader in communication.<\/em><\/p>\n

\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30c3\u30c8\u30c4\u30fc\u30eb\u3067\u3042\u308bSlack\u306f\u3001\u65b0\u305f\u306a\u5e02\u5834\u306b\u9032\u51fa\u3059\u308b\u969b\u306eB2B\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f71\u97ff\u529b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u306e\u62e1\u5927\u6226\u7565\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u5927\u304d\u304f\u983c\u308a\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u53d6\u308a\u8fbc\u307f\u3092\u56f3\u3063\u3066\u3044\u307e\u3059\u3002<\/div>\n
<\/div>\n
\u7121\u6599\u306e\u30a6\u30a7\u30d3\u30ca\u30fc\u3001\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb<\/a>\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4fa1\u5024\u3092\u4f01\u696d\u306b\u793a\u3057\u3001\u63a1\u7528\u306e\u8aac\u5f97\u529b\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30c7\u30b8\u30bf\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001Slack\u306e\u56fd\u969b\u5e02\u5834\u3078\u306e\u9032\u51fa\u3092\u6210\u529f\u306b\u5c0e\u304d\u307e\u3057\u305f\u3002<\/div>\n<\/div>\n
<\/div>\n
\n

\u65e5\u6e05\u98df\u54c1\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9 \u3010\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u63b4\u3093\u3060\u30b0\u30ed\u30fc\u30d0\u30eb\u30c1\u30e3\u30f3\u30b9\u3011
\n
\nNissin uses target social media to reach the right audience.<\/em><\/p>\n

\u65e5\u672c\u306e\u30a4\u30f3\u30b9\u30bf\u30f3\u30c8\u30e9\u30fc\u30e1\u30f3\u4f1a\u793e\u3067\u3042\u308b\u65e5\u6e05\u98df\u54c1\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3066\u6d77\u5916\u9032\u51fa\u3092\u679c\u305f\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u306e\u4ee3\u8868\u7684\u306a\u4f8b\u3067\u3059\u3002\u30a2\u30e1\u30ea\u30ab\u5e02\u5834\u306b\u88fd\u54c1\u3092\u6295\u5165\u3059\u308b\u969b\u3001\u65e5\u6e05\u306f\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0<\/a>\u3084YouTube\u306e\u3088\u3046\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3057\u307e\u3057\u305f\u3002\u9eba\u306e\u5229\u4fbf\u6027\u3068\u9769\u65b0\u7684\u306a\u30d5\u30ec\u30fc\u30d0\u30fc\u3092\u7d39\u4ecb\u3059\u308b\u6d3b\u6c17\u306b\u6e80\u3061\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3001\u5065\u5eb7\u5fd7\u5411\u306e\u82e5\u3044\u6d88\u8cbb\u8005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u3088\u3046\u306a\u72ec\u81ea\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u65e5\u6e05\u306f\u30a2\u30e1\u30ea\u30ab\u5e02\u5834\u306b\u52b9\u679c\u7684\u306b\u6d78\u900f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u306e\u3067\u3059\u3002<\/p>\n

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Traditional marketing methods and local sales forces can be expensive and challenging to manage, especially for businesses striving to establish themselves in new territories. Digital marketing, however, allows for more targeted, flexible, and measurable strategies, offering significant benefits when introducing a product overseas. The ability to micro-target enhances the efficiency of marketing campaigns, often leading to higher return on investment (ROI). Plus, digital marketing campaigns can be monitored and adjusted in real-time, allowing businesses to continually optimize their efforts based on what is working best.\u00a0Here are some examples of how businesses have used digital to go global. Sysmex: A Market Tailored Approach. Sysmex uses LinkedIn to position itself as a […]<\/p>","protected":false},"featured_media":6340,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-6071","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/insight\/6071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/types\/insight"}],"version-history":[{"count":3,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/insight\/6071\/revisions"}],"predecessor-version":[{"id":6341,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/insight\/6071\/revisions\/6341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/media\/6340"}],"wp:attachment":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/media?parent=6071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/categories?post=6071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/tags?post=6071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}