{"id":6069,"date":"2023-09-01T02:56:30","date_gmt":"2023-09-01T02:56:30","guid":{"rendered":"https:\/\/global-kigyo.com\/?post_type=insight&#038;p=6069"},"modified":"2025-03-25T05:11:25","modified_gmt":"2025-03-25T05:11:25","slug":"top-tips-to-overcome-language-barriers-when-marketing-outside-of-japan","status":"publish","type":"insight","link":"https:\/\/global-kigyo.com\/ja\/insight\/top-tips-to-overcome-language-barriers-when-marketing-outside-of-japan\/","title":{"rendered":"\u56fd\u5916\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u8a00\u8449\u306e\u58c1\u3092\u4e57\u308a\u8d8a\u3048\u308b\u305f\u3081\u306b\u306f"},"content":{"rendered":"<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5358\u306a\u308b\u8a00\u8449\u306e\u7ffb\u8a33\u306b\u3068\u3069\u307e\u3089\u306a\u3044\u6226\u7565\u3067\u3059\u3002\u73fe\u5730\u306e\u72b6\u6cc1\u3084\u3001\u8a00\u8a9e\u3001\u6587\u5316\u3001\u7fd2\u6163\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<div class=\"elementor-element elementor-element-6bfd2937 elementor-widget elementor-widget-text-editor\" data-id=\"6bfd2937\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<p>When done right, overcoming these language barriers can significantly boost the return on investment (ROI) of your overseas marketing efforts. Below are GK\u2019s top tips to help you navigate these challenges.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h3 class=\"elementor-heading-title elementor-size-default\">\u73fe\u5730\u306e\u8a00\u8a9e\u30b9\u30bf\u30a4\u30eb\u3068\u30d5\u30ec\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/global-kigyo.com\/wp-content\/uploads\/2023\/08\/Top-tips-to-overcome-language-barriers-when-marketing-outside-of-Japan-translation.png\" \/><\/p>\n<p><em>Bad translations send a confusing message.<\/em><\/p>\n<div><strong>\u907f\u3051\u308b\u3079\u304d\u3053\u3068 \uff1a<\/strong><\/div>\n<div class=\"translation-block\">Google\u7ffb\u8a33\u3001DeepL\u3001ChatGPT\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u9867\u5ba2\u306e\u76ee\u306b\u89e6\u308c\u308b\u8cc7\u6599\u3092\u7ffb\u8a33\u3057\u3001\u305d\u306e\u307e\u307e\u5229\u7528\u3059\u308b\u3053\u3068\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001\u793e\u5185\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u5f79\u7acb\u3061\u307e\u3059\u304c\u3001<a href=\"https:\/\/blog.gaijinpot.com\/these-totally-lost-in-translation-english-signs-in-japan-have-us-scratching-our-heads\/\" target=\"_blank\" rel=\"noopener\">\u6700\u7d42\u88fd\u54c1\u306b\u3064\u3044\u3066\u306f\u4fe1\u983c\u3067\u304d\u307e\u305b\u3093\u3002<\/a><\/div>\n<div><\/div>\n<div><strong>\u4f55\u3092\u3059\u3079\u304d\u304b\uff1a<\/strong><\/div>\n<div>\u76f4\u8a33\u306b\u3068\u3069\u307e\u3089\u306a\u3044\u3053\u3068\u3002\u30cd\u30a4\u30c6\u30a3\u30d6\u30b9\u30d4\u30fc\u30ab\u30fc\u3092\u96c7\u3046\u304b\u3001\u73fe\u5730\u306e\u5c02\u9580\u77e5\u8b58\u3092\u6d3b\u7528\u3057\u3066\u3001\u73fe\u5730\u306e\u8aad\u8005\u306b\u97ff\u304f\u53e3\u8a9e\u7684\u306a\u8a00\u3044\u56de\u3057\u3084\u6163\u7528\u53e5\u3001\u4fd7\u8a9e\u3092\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\u3002\u5546\u8ac7\u3084\u4ea4\u6e09\u3092\u884c\u3046\u5834\u5408\u306f\u3001\u30d7\u30ed\u306e\u901a\u8a33\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/div>\n<div><\/div>\n<div><strong>\u306a\u305c\u52b9\u679c\u304c\u3042\u308b\u306e\u304b\uff1a<\/strong><\/div>\n<div>\u8074\u8846\u3068\u306e\u3064\u306a\u304c\u308a\u304c\u69cb\u7bc9\u3055\u308c\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u89aa\u8fd1\u611f\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u901a\u8a33\u304c\u306a\u3051\u308c\u3070\u3001\u7ffb\u8a33\u30df\u30b9\u3068\u3044\u3046\u4e0d\u904b\u306b\u898b\u821e\u308f\u308c\u308b\u3053\u3068\u306b\u3082\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/div>\n<div><\/div>\n<div>\n<p class=\"elementor-heading-title elementor-size-default\">\u30d3\u30b8\u30e5\u30a2\u30eb\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<br \/>\n<em><img decoding=\"async\" src=\"https:\/\/global-kigyo.com\/wp-content\/uploads\/2023\/08\/Top-tips-to-overcome-language-barriers-when-marketing-outside-of-Japan-visual-communication.png\" \/><\/em><br \/>\n<em> Consistent visuals are key to global communication.<\/em><\/p>\n<div><strong>\u907f\u3051\u308b\u3079\u304d\u3053\u3068 \uff1a<\/strong><\/div>\n<div>\u73fe\u5728\u306e\u30d3\u30b8\u30e5\u30a2\u30eb\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5b57\u5e55\u3092\u3064\u3051\u305f\u308a\u3001\u65b0\u3057\u3044\u8a00\u8a9e\u306b\u5439\u304d\u66ff\u3048\u305f\u308a\u3059\u308b\u3053\u3068\u3002\u73fe\u5730\u306e\u6587\u5316\u306b\u5408\u308f\u306a\u3044\u97f3\u58f0\u3084\u30d3\u30b8\u30e5\u30a2\u30eb\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u4f4e\u4e0b\u3055\u305b\u307e\u3059\u3002<\/div>\n<div><\/div>\n<div><strong>\u4f55\u3092\u3059\u3079\u304d\u304b\uff1a<\/strong><\/div>\n<div>\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u8996\u8074\u8005\u3092\u610f\u8b58\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3059\u308b\u304b\u3001\u305d\u308c\u305e\u308c\u306e\u5730\u57df\u3067\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7372\u5f97\u3059\u308b\u6e96\u5099\u3092\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/div>\n<div><\/div>\n<div><strong>\u306a\u305c\u52b9\u679c\u304c\u3042\u308b\u306e\u304b\uff1a<\/strong><\/div>\n<div>\u30d3\u30b8\u30e5\u30a2\u30eb\u306f\u3001\u8a00\u8449\u306e\u58c1\u3092\u8d8a\u3048\u3066\u3001\u8a00\u8449\u3067\u306f\u4f1d\u3048\u306b\u304f\u3044\u3053\u3068\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8907\u6570\u306e\u5730\u57df\u3067\u4f7f\u7528\u3059\u308b\u3053\u3068\u3092\u5ff5\u982d\u306b\u7f6e\u3044\u3066\u3001\u6700\u521d\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3059\u308c\u3070\u3001\u524d\u3082\u3063\u3066\u8ffd\u52a0\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u9069\u5408\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7372\u5f97\u3059\u308b\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/div>\n<\/div>\n<div><\/div>\n<div>\n<p class=\"elementor-heading-title elementor-size-default\">\u30ed\u30fc\u30ab\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u3092\u6d3b\u7528<br \/>\n<img decoding=\"async\" src=\"https:\/\/global-kigyo.com\/wp-content\/uploads\/2023\/08\/Top-tips-to-overcome-language-barriers-when-marketing-outside-of-Japan-specialists.png\" \/><br \/>\n<em>Working with specialists can maximize ROI.<\/em><\/p>\n<div><strong>\u907f\u3051\u308b\u3079\u304d\u3053\u3068 \uff1a<\/strong><\/div>\n<div>\u65e5\u672c\u3067\u6210\u529f\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u3001\u5fae\u8abf\u6574\u7121\u3057\u306b\u65b0\u3057\u3044\u5e02\u5834\u3067\u518d\u5229\u7528\u3067\u304d\u308b\u3068\u601d\u3044\u8fbc\u3080\u3053\u3068\u3002<\/div>\n<div><\/div>\n<div><strong>\u4f55\u3092\u3059\u3079\u304d\u304b\uff1a<\/strong><\/div>\n<div>\u5e02\u5834\u3001\u73fe\u5730\u306e\u7fd2\u6163\u3001\u793e\u4f1a\u7684\u30bf\u30d6\u30fc\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u73fe\u5730\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4ee3\u7406\u5e97\u3084\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3068\u5354\u529b\u3059\u308b\u3053\u3068\u3002<\/div>\n<div><\/div>\n<div><strong>\u306a\u305c\u52b9\u679c\u304c\u3042\u308b\u306e\u304b\uff1a<\/strong><\/div>\n<div>\u4ee3\u7406\u5e97\u3084\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306e\u6d1e\u5bdf\u529b\u306f\u3001\u3088\u304f\u3042\u308b\u843d\u3068\u3057\u7a74\u3092\u907f\u3051\u3001\u73fe\u5730\u306e\u55dc\u597d\u306b\u5408\u308f\u305b\u305f\u6226\u7565\u3092\u63d0\u4f9b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u65b0\u3057\u3044\u5730\u57df\u306b\u9032\u51fa\u3059\u308b\u969b\u306b\u6587\u5316\u7684\u306a\u9593\u9055\u3044\u3092\u72af\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a55\u5224\u3092\u56de\u5fa9\u3067\u304d\u306a\u3044\u307b\u3069\u4e0b\u3052\u308b\u3053\u3068\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div class=\"elementor-element elementor-element-4c3d6ce7 elementor-widget elementor-widget-heading\" data-id=\"4c3d6ce7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<h3 class=\"elementor-heading-title elementor-size-default\">\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u5358\u306a\u308b\u7ffb\u8a33\u3067\u306f\u3042\u308a\u307e\u305b\u3093<\/h3>\n<\/div>\n<div class=\"elementor-element elementor-element-47e5913c elementor-widget elementor-widget-text-editor\" data-id=\"47e5913c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<p>\u6d77\u5916\u306b\u9032\u51fa\u3059\u308b\u3053\u3068\u3067\u3001\u65e5\u672c\u4ee5\u5916\u306e\u5de8\u5927\u306a\u5e02\u5834\u3092\u958b\u62d3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u9ad8\u3044\u6295\u8cc7\u53ce\u76ca\u7387\uff08ROI\uff09\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6d77\u5916\u5e02\u5834\u3067\u6210\u529f\u3059\u308b\u306b\u306f\u3001\u5f37\u529b\u306a\u6226\u7565\u3068\u9069\u5fdc\u3059\u308b\u77e5\u6075\u306b\u88cf\u6253\u3061\u3055\u308c\u305f\u3001\u5fae\u5999\u3067\u7e4a\u7d30\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>Japan\u2019s tradition of excellence, attention to detail, and respect can be a powerful foundation, but understanding the perception of Japan in other countries is critical to how to position your brand. This is an area we at GK specialize in, so get in touch for a free exploratory consultation to learn more.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Global marketing is an art that extends beyond the mere translation of words. It includes understanding the local context, and the nuances in language, culture, and customs. When done right, overcoming these language barriers can significantly boost the return on investment (ROI) of your overseas marketing efforts. Below are GK\u2019s top tips to help you navigate these challenges. &nbsp; Understanding Local Language Styles and Idioms Bad translations send a confusing message. What not to do: Use tools such as Google Translate, DeepL, or ChatGPT to translate any materials that will be seen by your customers. These tools can be useful for internal communication but\u00a0cannot be trusted\u00a0for end products. What to [&hellip;]<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-6069","insight","type-insight","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/insight\/6069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/types\/insight"}],"version-history":[{"count":3,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/insight\/6069\/revisions"}],"predecessor-version":[{"id":6344,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/insight\/6069\/revisions\/6344"}],"wp:attachment":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/media?parent=6069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/categories?post=6069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/tags?post=6069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}