{"id":5543,"date":"2023-09-13T09:06:56","date_gmt":"2023-09-13T09:06:56","guid":{"rendered":"https:\/\/global-kigyo.com\/?post_type=insight&p=5543"},"modified":"2025-03-25T05:09:28","modified_gmt":"2025-03-25T05:09:28","slug":"how-should-i-adapt-my-brand-image-and-messaging-for-an-overseas-market","status":"publish","type":"insight","link":"https:\/\/global-kigyo.com\/ja\/insight\/how-should-i-adapt-my-brand-image-and-messaging-for-an-overseas-market\/","title":{"rendered":"\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u6d77\u5916\u5e02\u5834\u306b\u3069\u306e\u3088\u3046\u306b\u9069\u5fdc\u3055\u305b\u308b\u3079\u304d\u304b\uff1f"},"content":{"rendered":"
\n

\u6d77\u5916\u3092\u8996\u91ce\u306b\u5165\u308c\u3066\u3044\u308b\u65e5\u672c\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u6d77\u5916\u5e02\u5834\u306e\u9867\u5ba2\u306e\u5fc3\u3092\u3064\u304b\u3080\u305f\u3081\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3069\u306e\u3088\u3046\u306b\u9069\u5fdc\u3055\u305b\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u6226\u7565\u7684\u306a\u6c7a\u65ad\u3092\u4e0b\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/p>\n

\u3053\u306e\u904e\u7a0b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u7dad\u6301\u3068\u3001\u5404\u56fd\u306e\u6587\u5316\u3001\u793e\u4f1a\u304a\u3088\u3073\u9867\u5ba2\u884c\u52d5\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3068\u306e\u30d0\u30e9\u30f3\u30b9\u304c\u91cd\u8996\u3055\u308c\u3066\u304d\u307e\u3059\u3002<\/p>\n<\/div>\n

\n
\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3001\u30db\u30f3\u30c0\u3001\u30a2\u30c3\u30d7\u30eb\u306e3\u3064\u306e\u56fd\u969b\u7684\u306a\u4f01\u696d\u3092\u53c2\u8003\u306b\u3001\u6d77\u5916\u3067\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u3069\u306e\u3088\u3046\u306b\u8abf\u6574\u3057\u3001\u6210\u529f\u3055\u305b\u3066\u304d\u305f\u304b\u306b\u3064\u3044\u3066\u691c\u8a3c\u3057\u307e\u3059\u3002<\/div>\n<\/div>\n
<\/div>\n
<\/div>\n
\n

Starbucks: Dramatic Branding Change for New Markets\u200b<\/h3>\n
\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3001\u65b0\u5e02\u5834\u5411\u3051\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u5927\u5e45\u306b\u5909\u66f4.<\/em><\/figcaption><\/figure>\n

\u30b7\u30a2\u30c8\u30eb\u751f\u307e\u308c\u306e\u5927\u624b\u30b3\u30fc\u30d2\u30fc\u30e1\u30fc\u30ab\u30fc\u306e\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u3001\u904e\u53bb\u306b\u65b0\u5e02\u5834\u306b\u9032\u51fa\u3059\u308b\u969b\u306b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u6226\u7565\u3092\u5927\u5e45\u306b\u5909\u66f4\u3057\u3066\u304a\u308a\u3001\u975e\u5e38\u306b\u8208\u5473\u6df1\u3044\u4f8b\u3092\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u7c73\u56fd\u3067\u306f\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u65e5\u672c\u3067\u306e\u30b3\u30f3\u30d3\u30cb\u306e\u3088\u3046\u306a\u5229\u4fbf\u6027\u3001\u89aa\u3057\u307f\u3084\u3059\u3055\u3001\u4e00\u8cab\u6027\u3092\u91cd\u8996\u3057\u3001\u8fd1\u6240\u306e\u30b3\u30fc\u30d2\u30fc\u30b7\u30e7\u30c3\u30d7\u3068\u3057\u3066\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u304c\u4e2d\u56fd\u5e02\u5834\u306b\u53c2\u5165\u3057\u305f\u969b\u3001\u6587\u5316\u306e\u9055\u3044\u304b\u3089\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u898b\u76f4\u3059\u5fc5\u8981\u6027\u304c\u751f\u3058\u307e\u3057\u305f\u3002<\/p>\n

\u304a\u8336\u306e\u6587\u5316\u304c\u6d78\u900f\u3057\u3066\u3044\u308b\u4e2d\u56fd\u3067\u306f\u3001\u30b3\u30fc\u30d2\u30fc\u3092\u98f2\u3080\u7fd2\u6163\u306f\u3042\u307e\u308a\u5b9a\u7740\u3057\u3066\u304a\u3089\u305a\u3001\u3069\u3061\u3089\u304b\u3068\u3044\u3046\u3068\u8d05\u6ca2\u3067\u793e\u4ea4\u7684\u306a\u98f2\u307f\u7269\u3068\u3057\u3066\u6271\u308f\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u306e\u305f\u3081\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u3053\u306e\u6587\u5316\u7684\u80cc\u666f\u306b\u5408\u308f\u305b\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5909\u3048\u3001\u81ea\u3089\u3092\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u307e\u3057\u305f\u3002\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u3001\u5e97\u8217\u3092\u793e\u4ea4\u306e\u5834\u3068\u306a\u308b\u5e83\u304f\u3066\u5feb\u9069\u306a\u30b9\u30da\u30fc\u30b9\u306b\u8a2d\u8a08\u3057\u3001\u5e0c\u5c11\u306a\u5c11\u91cf\u751f\u7523\u306e\u30b3\u30fc\u30d2\u30fc\u3068\u6ca1\u5165\u578b\u306e\u62bd\u51fa\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u300c\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30fb\u30ea\u30b6\u30fc\u30d6\u300d<\/a>\u5e97\u8217\u307e\u3067\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u73fe\u5730\u306e\u4eba\u3005\u306e\u6d88\u8cbb\u7fd2\u6163\u306b\u5408\u308f\u305b\u3001\u305d\u306e\u7d50\u679c\u3001\u7c73\u56fd\u3068\u306f\u7570\u306a\u308b\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u4f53\u9a13\u306e\u63d0\u4f9b\u3092\u73fe\u5b9f\u5316\u3057\u3001\u65b0\u305f\u306a\u5e02\u5834\u3067\u306e\u9032\u51fa\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n

HONDA\u3010\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5fae\u8abf\u6574\u3011<\/h3>\n
Honda successfully established themselves in the USA market through Acura.<\/em><\/figcaption><\/figure>\n

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\u81ea\u52d5\u8eca\u3092\u500b\u4eba\u306e\u81ea\u7531\u3084\u81ea\u8eab\u306e\u5730\u4f4d\u3068\u7d50\u3073\u3064\u3051\u308b\u50be\u5411\u306e\u3042\u308b\u30a2\u30e1\u30ea\u30ab\u306e\u6d88\u8cbb\u8005\u306f\u3001\u5927\u304d\u304f\u3066\u529b\u5f37\u3044\u8eca\u3092\u597d\u3080\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u5c64\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u305f\u3081\u3001\u30db\u30f3\u30c0\u306f\u65b0\u30d6\u30e9\u30f3\u30c9\u300c\u30a2\u30ad\u30e5\u30e9\u300d<\/a>\u3092\u8a2d\u7acb\u3001\u52b9\u7387\u3092\u91cd\u8996\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u30b9\u30bf\u30a4\u30ea\u30c3\u30b7\u30e5\u3067\u9ad8\u6027\u80fd\u306a\u8eca\u3092\u751f\u7523\u3059\u308b\u30e1\u30fc\u30ab\u30fc\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u307e\u3057\u305f\u3002\u30db\u30f3\u30c0\u306e\u30a2\u30b3\u30fc\u30c9\u3084\u30b7\u30d3\u30c3\u30af\u306a\u3069\u306e\u30e2\u30c7\u30eb\u306f\u3001\u30ea\u30d6\u30e9\u30f3\u30c9\u3055\u308c\u3001\u30d1\u30ef\u30fc\u3001\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u304a\u3088\u3073\u5feb\u9069\u306b\u7279\u5316\u3057\u305f\u6a5f\u80fd\u3092\u7126\u70b9\u306b\u5f53\u3066\u3001\u8ca9\u58f2\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u8ee2\u63db\u306f\u3001\u30db\u30f3\u30c0\u304c\u30a2\u30e1\u30ea\u30ab\u5e02\u5834\u3067\u727d\u5f15\u529b\u3092\u5f97\u308b\u306e\u306b\u5927\u304d\u304f\u8ca2\u732e\u3057\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n

\u30a2\u30c3\u30d7\u30eb \u3010\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3011<\/h3>\n
\"\"
Apple’s branding has been consistent globally.<\/em><\/figcaption><\/figure>\n

Apple has mastered the art of maintaining a consistent global brand image while subtly localizing its content. Apple\u2019s minimalist, innovation-driven branding is recognizable worldwide, but its messaging cleverly changes to resonate with local consumers.<\/p>\n

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\u81ea\u5206\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u3069\u306e\u3088\u3046\u306b\u9069\u5fdc\u3055\u305b\u308b\u3079\u304d\u304b\uff1f<\/h3>\n

The level of adaptation a brand undergoes when entering an overseas market largely depends on cultural, societal, and consumer variations in the new market, as well as the inherent characteristics of the brand itself. Whether it\u2019s Starbucks completely reshaping its brand image, Honda adapting its product offering, or Apple retaining a consistent brand identity with localized content, each strategy serves to create a meaningful connection with local consumers while maintaining a strong global presence.<\/p>\n

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For Japanese businesses looking overseas, companies need to make strategic decisions on how to adapt their brand image and messaging to capture the hearts and minds of consumers in foreign markets. This process involves a balance between maintaining your brand identity and meeting the cultural, societal, and consumer behavior variations in different countries. We will examine how three global businesses \u2014 Starbucks, Honda, and Apple \u2014 have successfully navigated these waters, showcasing different degrees of adaptation in their branding and messaging overseas. Starbucks: Dramatic Branding Change for New Markets\u200b Starbucks, the Seattle-based coffee giant, offers an intriguing example of a company that drastically alters its branding and messaging strategy for […]<\/p>","protected":false},"featured_media":6334,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-5543","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/insight\/5543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/types\/insight"}],"version-history":[{"count":3,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/insight\/5543\/revisions"}],"predecessor-version":[{"id":6335,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/insight\/5543\/revisions\/6335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/media\/6334"}],"wp:attachment":[{"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/media?parent=5543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/categories?post=5543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global-kigyo.com\/ja\/wp-json\/wp\/v2\/tags?post=5543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}