ブランドイメージやメッセージを海外市場にどのように適応させるべきか？
Explore how top brands like Starbucks, McDonald’s, and Apple adeptly adapt branding for global markets. Achieve successful overseas branding with these insights.
パートナーシップは日本国外でのマーケティングにどう役立つのか?
How can partnerships help market my product outside of Japan? Reaching out to foreign markets can be fraught with challenges. An effective way to navigate these waters is through strategic partnerships. Let’s explore how collaborations with various entities, including business counterparts and specialized agencies, can drive success in marketing products or services overseas. Brand partnerships Toyota GR Supra and the BMW Z4 share the same platform. Collaborations with businesses in similar sectors can be a powerful way to enter new markets. By partnering with companies that share your industry focus, you can pool resources, share expertise, and capitalize on joint marketing efforts. For instance, the alliance between Toyota and BMW, […]
製品やパッケージを海外市場向けに適応させるべきか？
Should I adapt my product and packaging for foreign markets? Japanese businesses face significant domestic challenges such as a shrinking population and high market saturation. As a result, venturing into international markets has become a strategic necessity. However, stepping into the global arena is not as simple as just exporting your current products or services. Cultural, economic, and market variations require a meticulous appraisal of how your offerings should be adapted for foreign success. Product Adaptation Honda changes their branding strategy according to different markets. The question of whether to adapt your product for a foreign market often depends on cultural preferences, local standards or regulations, and economic conditions. For […]
新市場での売上向上のために、日本のデジタル習慣を理解しましょう。
Understand Japanese digital habits to improve your sales in new markets. As a Japanese business owner or marketer expanding overseas, you have likely noticed the difference in people’s internet habits in other countries. But have you considered how these habits fundamentally impact your marketing and sales approach? You could be missing valuable customers. The methods and platforms that have driven your business success domestically will likely not succeed internationally, or at least they will be a smaller proportion within your marketing mix. Noting this difference is just the first step. Putting anecdotal evidence aside, let’s take a look at real data to pinpoint the differences and understand what actions you […]
国外でのマーケティングで言葉の壁を乗り越えるためには
Learn our tips to understanding the local context, and the nuances in language, culture, and customs when doing business overseas.
なぜデジタルマーケティングは、海外の新市場で製品を売り込むために不可欠なのか
Unlock global success with digital marketing! Discover how Sysmex, Caterpillar, Slack, and Nissin leveraged digital strategies for overseas expansion.
海外で売上を伸ばすには？
You’ve set up a base overseas, set up a distribution network, yet sales are stagnant. Here’s how to tackle this problem.
